Bangkok (Thailand) – March 2, 2020 (travelindex.com) – The Macallan Edition No.5 is our very own homage to the diversity and complexity of natural colour. Inspired by a coming together of whisky making mastery and colour expertise and insight, this single malt celebrates both The Macallan’s commitment to natural colour and the intricate whisky making process.
We are surrounded by colour; it shapes our everyday lives. From defining moods, shaping perceptions, distracting thoughts and changing behaviour, it is a powerful force that can communicate without words.
100% natural in colour, all of our exceptional whiskies from The Macallan are shaped from time spent in the very best casks; maturing, nurturing and developing character. World renowned colour masters at the Pantone Color InstituteTM created a uniquely bold shade of purple; reflecting an enigmatic, multi-faceted and intricate combination of red and blue.
With The Macallan Edition No.5, it is the complexity and precision of the whisky making process which defines this colour creation; showcasing the infinite hues, creativity and expertise which harnesses the natural colour of The Macallan.
Sarah Burgess, The Macallan Whisky Maker, said, “We can find much common ground between whisky making and colour creation and with Edition No.5 we have been able to explore and celebrate these two art forms. Whilst colour development starts with mixing basic colours with precision to achieve different shades, for whisky making, it is the knowledge and understanding of a specific palette of colours from the cask which is the starting point. From here we can craft the desired character and specific colour of the final whisky”.
Commenting on the collaboration, Laurie Pressman, Vice President of the Pantone Color Institute, said “As the rainbow’s most complex colour, purple naturally felt like the ideal shade to highlight the equally complex process involved in The Macallan’s whisky making. This new vibrant shade developed for Edition No.5, brings to life the exquisite combination of distinctive natural hues found in this whisky.
Only American oak casks were handpicked for this single malt, primarily for their colour in order to deliver a whisky with a wonderfully full flavour. The result is beautiful sunlit barley colour that is accompanied by an intriguingly intense flavour profile that hosts sweet notes of caramel and fresh fruit combined with oak spices.
For further information, please contact:
Sabrina Belletti
E: sabrina@alchemy-th.com
About The Macallan
Founded in 1824, The Macallan is one of the worlds’ most admired and awarded single malt whiskies. The reputation of The Macallan is based on a product of outstanding quality and distinctive character. An obsession with excellence has been the hallmark of The Macallan since its founding, by Alexander Reid, on a plateau above the river Spey in north-east Scotland.
In May 2018, The Macallan unveiled its new £140 million distillery and visitor experience on its Speyside estate, increasing investment in whisky, warehousing and in The Macallan’s signature sherry-seasoned oak casks. The striking contemporary architecture, cut into the slope of the land, takes its cues from ancient Scottish hills. It stands nearby Easter Elchies House, the Highland Manor built in 1700 which has been The Macallan’s spiritual home since 1824. The new distillery marks an important milestone, recognising the significant journey of The Macallan since 1824 and marking an exciting new chapter in the evolution of the luxury single malt.” www.themacallan.com
About Pantone Color Institute
Pantone provides a universal language of colour that enables colour-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control colour from inspiration to realization – leveraging advanced X-Rite technology to achieve colour consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical colour specification and workflow tools. Pantone Color Institute™ provides customized colour standards, brand identity and product colour consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, colour psychology and more. www.pantone.com
