Best Western Hotels Debuts Urban Boutique Brand Vīb in Asia Pacific with Opening in Bangkok

Bangkok (Thailand) – February 14, 2019 (travelindex) – Best Western Hotels & Resorts has celebrated the opening of its inaugural Vīb Best Western hotel in Asia Pacific, the brand new Vīb Best Western Sanam Pao, Bangkok.

A cutting-edge, tech-savvy midscale hotel for the modern generation, Vīb Best Western Sanam Pao is perfectly positioned in a vibrant part of north-downtown Bangkok, surrounded by shopping malls, corporate offices and local attractions. Sanam Pao BTS skytrain station is just steps from the hotel, putting the entire city within easy reach.

Connectivity is at the core of the Vīb Best Western brand (pronounced “vibe”), which allows guests to feel the beat of the city and stay connected at all times. Sleek and stylish, this innovative concept focuses on integrated technology and social interaction, with communal spaces that allow guests to plug in, sit back and chill out.

The hotel’s 91 contemporary rooms all come equipped with free Wi-Fi, Smart TVs and e-concierge technology, along with comfortable beds, refreshing rain showers and convenient work areas. Guests can grab quick snacks from the café, enjoy invigorating 24-hour workouts in the gym, unwind with a cool drink at Eye Bar, or even stay and play in the gaming pods.

Vīb Best Western Sanam Pao has been developed by Nuchinporn Co., Ltd, which also owns the popular Best Western Plus Wanda Grand Hotel, Bangkok.

“We are delighted to come together with our esteemed partner, Nuchinporn Co., Ltd, to launch Vīb Best Western Sanam Pao, the first Vīb Best Western hotel in Asia Pacific,” said Olivier Berrivin, Best Western’s Managing Director of International Operations – Asia. “This new concept is perfectly suited to today’s connected travelers. Smart and social, Vīb Best Western Sanam Pao reflects this exciting new era of hospitality.”

“Vīb Best Western is aimed at guests who enjoy a modern, urban and social lifestyle. Our guests expect complete convenience and connectivity at all times. Vīb Best Western Sanam Pao will deliver seamless, hassle-free and stylish stays. This is the new face of midscale hospitality, evolved for the 21st Century. I am confident that all guests will ‘feel the Vīb’ when they stay with us in this dynamic district of Bangkok,” added Berrivin.

Vīb Best Western is a tech-centric global midscale hotel concept created specifically for the needs of today’s ‘always on’ travelers. All hotels will be newly-built in prime urban locations, ensuring complete ease and accessibility for guests.

With its ideal location just steps from the BTS skytrain network, Vīb Best Western Sanam Pao is just a few stops away from the Airport Rail Link to Bangkok’s Suvarnabhumi Airport, while Don Mueang Airport is just a short drive away.

Vīb Best Western Sanam Pao becomes the third of its kind in operation worldwide, following existing locations in Antalya (Turkey) and Springfield, Missouri (U.S.). Best Western plans to introduce the brand to serval other Asian cities in the future, while key U.S. cities including New York, Miami and Chicago already have new hotels in the pipeline.

Following the highly-anticipated launch of Vīb Best Western Sanam Pao, five of Best Western’s distinctive hotel brands will be in operation in Bangkok – more than any other Asian city. Vīb Best Western joins Best Western Plus®, Best Western Premier®, BW Premier CollectionSM by Best Western and SureStay PlusSM Hotel by Best Western in Thailand’s capital, offering a wide choice of world-class hotels for every occasion.

About Best Western Hotels & Resorts
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of over 4,200 hotels in nearly 100 countries and territories worldwide*. Best Western offers 13 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, Sadie HotelSM, Aiden HotelSM, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western, as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western**. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands respectively for two consecutive years, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won 10 consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 60 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in breakfast (food and beverage category) by J.D. Power’s 2018 North America Hotel Guest Satisfaction Index Study – ranking first for midscale; and second for upper midscale. Over 37 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
**All Best Western and SureStay branded hotels are independently owned and operated.

Contact information:
Sirimanas Maungrod (Cake) | Senior Regional Marketing Communications Manager | Asia
Email: sirimanas.maungrod@bestwestern.com

Phanintorn Tangtrongjit (Dream) | Assistant Marketing Communications Manager | Asia
Email: Phanintorn.Tangtrongjit@bestwestern.com

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