Category: Latest Travel News

Ho Chi Minh City, Vietnam, August 15, 2024 / TRAVELINDEX / The International Travel Expo Ho Chi Minh City (ITE HCMC 2024) is set to become one of Asia’s most influential travel expos, driven by participation from leading global organizations and businesses, increased attention from prestigious international media, and continuous enhancements to its International Hosted Buyer Program.

The event will take place from September 5th to 7th, at the Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh Street, District 7, Ho Chi Minh City, Vietnam.

“We position Ho Chi Minh City and Vietnam not just as tourist destinations, but a central tourism hub for the Asia,” said Mr. Le Truong Hien Hoa, Deputy Director of the Ho Chi Minh City Department of Tourism. “ITE HCMC 2024 aims to elevate its regional stature, fostering greater collaboration with key domestic and international partners.”

Global Industry Players to Convene at ITE HCMC 20244

This year’s expo will, for the first time, will welcome the participation of prominent international travel businesses, including Flight Centre Travel Group (Australia), a Fortune 500 company with a presence in over 90 countries, and Intrepid Travel (Australia), recognized as one of TIME Magazine’s 100 most influential companies in 2023.

ITE HCMC is also attracting interest from major tourism markets, including the United States and Europe. Standout participants include Collette, America’s oldest travel company with over a century of expertise in luxury tours, and Exim Tours of the DERTour Group, a leading European travel service provider with a vast network of international partners. The presence of these industry heavyweights is set to boost the expo’s global prestige.

CNN to Cover a Vietnamese Tourism Event for the First Time
CNN will cover the expo for its Marketplace Asia program, marking the first time the network dedicates extensive resources to a Vietnamese tourism event. This coverage will elevate ITE HCMC 2024’s international profile, creating opportunities for promotion and collaboration.

ITE HCMC 2024 is supported by over 40 international media agencies from 10 countries and territories.

Enhanced quality and impact of Hosted Buyer

Over 450 exhibiting companies and brands have registered for the event, and 200 international buyers from 33 countries and territories have confirmed participation in the exclusive International Hosted Buyer Program – expected a 10% increase from 2023. This growth underscores ITE HCMC’s role as a key platform for international business connections.

This year, ITE HCMC 2024 continues to attract a diverse group of international buyers, including industry leaders, tour operators, travel and tourism professionals, destination management companies, travel technology firms, and airlines, all actively or potentially driving tourism to Vietnam. Each Hosted Buyer undergoes a rigorous vetting process to ensure high-quality participation. These buyers, focused on sourcing and negotiating products and services, not only expand market reach and create business opportunities but also significantly contribute to economic development.

Over the three-day event, ITE HCMC will facilitate 10,000 B2B meetings tailored to participants’ business needs, ensuring optimal matchmaking and maximizing outcomes. An online scheduling system, available from August 20th to September 20th, allows international buyers to arrange meetings in advance, reducing on-site wait times. The ITE HCMC App has been upgraded with AI-powered matchmaking and QR code scanning for instant partner information, enhancing efficiency and supporting the event’s eco-friendly goals.

Promoting Sustainable Tourism for Greater Destination Competitiveness

Vietnam’s tourism industry aims to become a key economic driver and a world-leading destination by 2030, fueled by sustainable growth. By 2045, the country plans to solidify tourism as a cornerstone of the economy, ranking among the top in the Asia-Pacific. Targets include welcoming 70 million international visitors, generating 7,300 trillion VND in revenue, and contributing 17-18% to GDP.

To support these objectives, ITE HCMC 2024 has adopted the theme “Sustainable Travel, Creating Future”,reflecting the strategic vision of Vietnam’s tourism industry, both nationally and in Ho Chi Minh City. This vision emphasizes sustainable tourism development, harmonizing economic benefits with cultural, social, and environmental preservation.

While the concept of “Sustainable tourism” is well-established, its practical implementation remains a complex challenge, demanding ongoing commitment and collaboration from all stakeholders. The theme’s emphasis on “Creating future” underscores the strategic view that sustainable tourism involves not only preserving cultural, historical, and natural values but also fostering innovation and creative approaches to ensure their continued growth and development.

ITE HCMC 2024 will focus on promoting practical solutions and supportive policies for sustainable tourism while creating collaborative opportunities for regions, countries, and communities to work together towards a sustainable future through tourism.

By aligning with the United Nations Sustainable Development Goals, ITE HCMC 2024 is poised to serve as a catalyst for attracting tourists to Vietnam and the wider region, fostering responsible tourism practices and generating long-term value for communities and the environment.

Furthermore, a series of seminars, conferences, and forums will be held on September 5th and 6th, from 9:00 AM to 4:30 PM, to offer practical solutions and propose effective policies and strategies for promoting sustainable tourism development. Topics of discussion will include “Net Zero Travel & Tourism – Creating future”, “Empowering local communities through sustainable tourism”, “Orienting sustainable tourism development through ESG”, “The power of communication in fostering sustainable development”, and “Workshop on promoting responsible tourism associated with wildlife protection and no ivory trade”, etc. Public events with attractive prizes will also be held at 4:30 PM on September 5th and 6th, and throughout September 7th.

Running concurrently with ITE HCMC 2024, the Gifts Show HCMC, organized by the Department of Industry and Trade, will take place for 3 days at Hall A2 at the Saigon Exhibition & Convention Center (SECC), featuring 100 booths. Furthermore, to foster a strong link between shopping and tourism, and to position Ho Chi Minh City as a premier luxury shopping destination, Ho Chi Minh City Department of Industry and Trade is launching the “Shopping Season 2024 City Sale” program in conjunction with ITE HCMC. This program will run from August 30th to September 8th at three major shopping centers: Union Square, Saigon Centre, and SC VivoCity, offering a diverse range of products with discounts up to 80%.

ITE HCMC 2024 is proud to announce its strategic partners: Vietnam Airlines as the Diamond Sponsor and Official Airline; Saigontourist Group as the Diamond Sponsor; Nam A Bank as Gold Sponsor; Airports Corporation of Vietnam (ACV), GEM Center, Renaissance Riverside Hotel Saigon as Bronze Sponsors and valued partners: Vietjet, Emirates, Vietravel Airlines, Sofitel Saigon Plaza Hotel, Le Meridien Hotel; Mobifone and Air China and China Southern Airlines for their invaluable assistance in inviting potential travel businesses to send clients to Vietnam and the region to participate in the International Buyer Program.

Mr. Dang Anh Tuan, Executive Vice President of Vietnam Airlines, stated: “Our partnership with ITE HCMC 2024 reinforces our role in promoting connectivity and sustainable growth within Vietnam’s tourism industry. We are committed to showcasing Vietnam’s rich cultural heritage and expanding our international flight network to enhance global access to Ho Chi Minh City and other destinations across Vietnam. Additionally, Vietnam Airlines is dedicated to implementing sustainable practices across our operations, underscoring our leadership in advancing sustainability within the aviation and tourism sectors.”

Diversifying tourism across Asia and the Pacific, alongside promoting more and better education, will be key to building a more resilient and sustainable sector.

According to UN Tourism’s data, the sector is experiencing a rapid recovery in Asia and the Pacific, with arrivals reaching 82% of pre-pandemic levels in the first quarter of 2024, boosted by the re-opening of many destinations throughout 2023. Now, with full recovery on the horizon, the latest joint meeting of UN Tourism’s Commission for Asia and the Pacific (CAP) and its Commission of South Asia (CSA), focused on the challenges and opportunities for creating a positive and lasting transformation.

As our data shows, tourism’s recovery is close to complete here in Asia and Pacific. We worked together to face the crisis head on.

Guiding transformation and building resilience  

The 36th meeting of the CAP-CSA welcomed more than 130 delegates from 25 countries and territories. All Members were provided with a comprehensive overview of UN Tourism’s work and achievements since the last meeting, with key priorities then presented for the years ahead.

UN Tourism Secretary-General Zurab Pololikashvili said: “As our data shows, tourism’s recovery is close to complete here in Asia and Pacific. We worked together to face the crisis head on. And now we must work together to focus on our priorities for the future. That means supporting education, driving investments into our sector and further strengthening the ties between public and private to build resilience and advance sustainability and inclusive growth.”

Education the top-level tourism priority  

Reflecting the high-level support given to tourism and to UN Tourism’s mission to guide the sector forward, Commission host the Philippines was represented by President Ferdinand Marcos Jnr, at the meeting. In his opening remarks President Marcos commended UN Tourism’s focus on education and training for the sector and stressed his commitment to wider sustainability efforts. “Education is always going to make any industry better and certainly tourism is no different,” President Marcos said. “We need to raise the standards and practices in this crucial sector by investing in education, training, and skills upgrading of all the personnel who are working in this industry.”

Emphasising his Government’s recognition of the importance of education, President Ferdinand Marcos expressed interest in opening a new Academy in Collaboration with UN Tourism in the Philippines. The institution would add to UN Tourism’s growing network of Academies, with education centres focusing on the specific needs of regions or on key skills needed for the future of tourism.

Resilience via green transformation  

Within the framework of the joint Commission meeting, Member States in the region tabled a thematic discussion on product development emphasizing the need for green transformation to enhance the tourism sector’s competitiveness, while bolstering its resilience through the promotion of innovative and green solutions.

Untapping Gastronomy Tourism’s Potential   

In Cebu, the spotlight was put on gastronomy tourism as one of the sure routes to progress product diversification to add value to the sector and accelerate  recovery in the region. Here, UN Tourism hosted its first Regional Forum on Gastronomy Tourism for Asia and the Pacific, connecting public and private sector leaders with top entrepreneurs and leading chefs from the region and beyond. Discussions concluded with the Cebu Call to Action on Gastronomy Tourism, urging public and private leaders to integrate gastronomy tourism into policy, foster cross-sector cooperation, namely with agriculture and creative industries, support small businesses, and promote sustainable practices.

Secretary-General Polikashvili challenged tourism players to further capitalize on the region’s growing reputation as both a destination and leader in the field of gastronomy tourism. “My proposal is to leave a legacy… to create something an education center or gastronomic center here in Cebu,” he said.

Looking ahead to Indonesia 

The meetings concluded with Members agreeing to accept Indonesia’s offer to host the 37th Joint Meeting of UN Tourism’s 2 Asian Commissions in 2025. The exact dates will be confirmed in due course.

Jayapura, Indonesia, August 9, 2024 / TRAVELINDEX / BWH Hotels, the global hospitality enterprise comprising WorldHotels, Best Western Hotels & Resorts, and SureStay Hotels, has continued its international expansion with the launch of the Best Western Sagita Hotel Jayapura, the brand’s inaugural hotel in the Papua province.

Nestled in the center of Jayapura, the province’s largest city which lies on the north coast of the island of Papua, the Best Western Sagita Hotel Jayapura is a modern midscale hotel comprising 72 rooms and suites with interiors that blend contemporary design with indigenous cultural elements.

Throughout their stay, guests can unwind in the social lobby lounge, and savor local, pan-Asian, and international cuisine at the all-day dining restaurant, with its vibrant open kitchen concept. Business travelers can also host productive meetings in one of the six outfitted meeting rooms.

The Best Western Sagita Hotel Jayapura is surrounded by the city’s main landmarks and attractions, including Hamadi Beach, lush mangrove forests, and Jayapura City Tower’s viewing platform. Sentani International Airport which offers direct flights to Jakarta and other Indonesian cities – is just 30 kilometers away, and the border crossing between Indonesia and Papua New Guinea can be reached in just 2.5 hours by road.

“We are excited to announce the opening of the Best Western Sagita Hotel Jayapura, which represents a significant milestone in our Indonesian expansion strategy. We have made a commitment to provide our brand’s quality standards and services to guests all across this diverse country. As our first property in Papua, this reflects the ability of BWH Hotels’ diverse brands to cater to the needs of owners and travelers in every market,” said Olivier Berrivin, Vice President – APAC, BWH Hotels.

With the opening of the Best Western Sagita Hotel Jayapura, BWH Hotels now offers 17 hotels and resorts all across Indonesia, ranging from key cities like Jakarta, Surabaya, and Bandung to the resort islands of Bali, and regional hubs such as Palangkaraya, Manado, Makassar, Palu, and Singaparna.

About BWH Hotels
BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels, Best Western® Hotels & Resorts and SureStay® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide*. With 19 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market.
*Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

Ho Chi Minh City, Vietnam, August 9, 2024 / TRAVELINDEX / With the desire to contribute to the promotion of sustainable tourism development and to call for the active participation of all units to create a better future for the tourism industry and society as a whole, the organizers of ITE HCMC officially announce the brand identity of ITE HCMC 2024.

Inspired by the 17 United Nations Sustainable Development Goals (SDGs), the brand identity of ITE HCMC 2024 is a symbol of strong commitment to sustainable development. Each element in the logo carries a meaningful message, closely linked to the sustainable criteria of the World Tourism Organization (UNWTO) and global sustainable tourism trends.

Meaning of the Logo Elements

Colorful Circle:
Represents the 17 SDGs of the United Nations, from ending poverty to climate action. This circle signifies diversity and ITE HCMC’s vision for promoting sustainable tourism.

City and Landscape Symbols:
Features iconic buildings of Ho Chi Minh City and Mekong region architecture, reflecting the connection between culture, history, and modernity, and affirming tourism’s role in preserving cultural heritage.

Airplane and Hot Air Balloon:
Symbolize the continuous growth of the tourism industry and encourage travelers to explore destinations in a responsible manner.

Message “Sustainable Tourism, Creating the Future”:
Highlights ITE HCMC’s commitment to responsible tourism and creating long-term value for the environment and society.

ITE HCMC 2024 is committed to pursuing these goals through organizing educational activities and events, encouraging tourists and tourism businesses to adopt sustainable practices in their operations!

Don’t miss out! Save the date and register now to be one of the 220 international buyers at ITE HCMC 2024: Register Here

Event Details for ITE HCMC 2024:
Date: September 5th – 7th, 2024
Location: Saigon Exhibition & Convention Center (SECC), Ho Chi Minh City
Website: ITE HCMC

Contact Information:
Ms. Linh Pham
Deputy Head of Overseas Tourism Promotion, Ho Chi Minh City Tourism Promotion Center
Mobile: +84 903 252 364 | Email: ptplinh.sdl@tphcm.gov.vn

Ms. Nguyen Thi Phuong
Public Relations Manager, ITE HCMC 2024 Expo
Mobile: +84 93 927 1211 | Email: phuongnt.pr@lebrothers.com

Da Nang, Vietnam, October 12, 2024 / TRAVELINDEX / Simon Mees, the newly appointed general manager at Ba Na Hills Golf Club, is focused on driving the club’s momentum and that of the entire Central Vietnam region.

With over 30 years of experience spanning the iconic courses of Scotland, his home country, to the jet-setting environs of the Middle East and Thailand, Mees brings an international pedigree that reflects the evolving vision of Ba Na Hills Golf Club.

His resume includes stints at prestigious clubs such as Pineapple Valley Golf Club and Aquella Golf & Country Club in Thailand, the Greg Norman-designed KN Golf Links Cam Ranh in Vietnam, and Al Hamra Golf Club in the United Arab Emirates.

His diverse leadership experience positions him as a dynamic force, ready to boost Ba Na Hills Golf Club, with its award-winning layout designed by Europe Ryder Cup skipper Luke Donald, as it enters a pivotal period.

“I am thrilled to join Ba Na Hills Golf Club,” said Simon. “The club has garnered a reputation as one of Vietnam’s finest, and I look forward to building on its success, enhancing guest experiences, and working closely with the team to elevate everything we offer.”

Ba Na Hills Golf Club, which is operated by IMG, is renowned for its spectacular setting amidst rolling mountain landscapes. Its layout combines challenging holes with breathtaking views, offering golfers a world-class experience that has earned it a reputation as one of Southeast Asia’s top golf courses.

Mees is targeting another milestone year for his new club, and Central Vietnam as a hub for golf in Asia following its emergence as one of the region’s hottest golf destinations.

The region has established itself as a hub for golf travel in the region thanks to an array of layouts designed by luminaries including European legends Donald, Sir Nick Faldo (Laguna Golf Lang Co), and Colin Montgomerie (Montgomerie Links), as well as other huge names like Greg Norman and Robert Trent Jones Jr. Several of the clubs are now trumpetting the region’s appeal as Vietnam’s ‘Golf Coast.’

“Momentum is with Central Vietnam as a golf destination at the moment and we are confident that energy will be maintained,” said Mees. “Nowhere in Asia can golfers find such a concentration of world-class championship courses within easy reach of an international airport and each other.”

Source

Bangkok, Thailand, September 20, 2024 / TRAVELINDEX / Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group, has partnered with Nobu, the legendary and world’s fastest-growing luxury lifestyle brand, to open “Nobu Bangkok”, which also marks the world’s highest Nobu restaurant located atop “EA” Rooftop at The Empire. This new culinary destination offers an unparalleled dining experience, showcasing the unique blend of traditional Japanese cuisine mastered by the renowned Chef Nobu Matsuhisa, co-founder of Nobu. Nobu has revolutionized the global culinary landscape for over three decades, starting with the remarkably successful first branch in New York, which since then has expanded worldwide. Now, Nobu Bangkok opens its doors in the heart of Bangkok, offering breathtaking 360-degree views both day and night of the vibrant city, Chao Phraya River, and the lush greenery of Bang Krachao’s splendor. This dynamic venue will attract Nobu enthusiasts around the world to Thailand, and strengthen Bangkok’s position as a global culinary dining experience and lifestyle destination.

• Nobu Founders, together with AWC, performed a traditional sake ceremony on the rooftop, celebrating the opening of the world’s highest Nobu restaurant with breathtaking 360-degree view of Bangkok.
• Signature dishes and exceptional service are brought to Bangkok to offer an unparalleled dining experience in the unique Nobu style, with various exquisitely designed and distinctive dining spaces.

The founders of Nobu Hospitality said, “We are thrilled for our new venture with esteemed partner, AWC, in the unveiling of ‘Nobu Bangkok’—the world’s highest Nobu restaurant on the iconic ‘EA Rooftop at The Empire’ amidst vibrant and dynamic capital city of Bangkok with rich cultures and treasured traditions. All global food enthusiasts can take the ultimate pleasure of savoring Chef Nobu’s renowned dishes while enjoying a diverse experience from the stunning setting, dining in private ambiance, sipping drinks at the rooftop bar, or hosting memorable gatherings while overlooking the cityscape and the winding Chao Phraya River. We hope our guests will find this experience truly like no other, and we look forward to bringing many more exciting projects in the future.”

Mrs. Wallapa Traisorat, Chief Executive Officer and President of Asset World Corp Public Company Limited (AWC), with the commitment to strengthening Thailand as a global sustainable tourism destination by creating ‘EA’ Rooftop at The Empire as the new largest lifestyle rooftop landmark of Thailand said, “We are delighted to this partnership with our global partner Nobu in continuing the legendary experience by opening ‘Nobu Bangkok’ at ‘EA’ Rooftop at The Empire today. Together, we aim to create ‘EA’ as a global culinary lifestyle destination, featuring an exceptional atmosphere and distinctive design, set against the backdrop of Bangkok’s breathtaking 360-degree views. With exclusive dishes specially curated by Chef Nobu for this occasion, every moment promises visitors a memorable experience, from global events to a spectacular wedding, or a private party, as well as a product launch that will impress all guests. AWC believes that the opening of ‘Nobu Bangkok’ will be the major highlight for ‘EA’ project that will become a part of Bangkok’s journey toward a premier global destination for gastronomy and sustainable tourism.”

“Nobu Bangkok” is a masterpiece of design, crafted by Rockwell Group, the world-renowned architecture and design firm from New York City. Inspired by Bangkok’s natural and urban landscapes, the design concept references three distinctives of Urban, River and Mountain from the map of Thailand. The interior and decoration blends Thailand’s artisanal techniques with traditional Japanese original arts together with alluring golden shades ambience. Every detail is meticulously crafted to reflect Bangkok’s vibrant culture and Nobu’s culinary innovation. The 57th floor offers intimate dining with Japanese and Thai tearoom-inspired spaces and an outdoor terrace for hosting events. The 58th floor features a glowing onyx sushi bar and a mirrored ceiling, meanwhile Nobu Rooftop Bar stuns with infinity pools, a monumental arch, and a boomerang-shaped bar.

The menu at Nobu Bangkok blends traditional Japanese ingredients and techniques with Peruvian flavors, inspired by Chef Nobu’s time working in Peru. The result is a unique Japanese dining experience, featuring exquisite signature dishes like Black Cod Miso, Yellowtail Jalapeño, and Toro Tartare. These dishes evoke Chef Nobu’s extensive culinary journey and his signature style.

Experience the unparalleled dining experience of “Nobu Bangkok,” the world’s highest Nobu restaurant, located on the rooftop of “EA” Rooftop at The Empire, a new landmark in the heart of Bangkok. This new luxurious destination offers breathtaking views of the Chao Phraya River, setting the stage for an unparalleled dining experience. It is now officially open, inviting you to experience the magic of Nobu Bangkok.

About Asset World Corp Public Company Limited
Asset World Corp Public Company Limited (AWC) is Thailand’s leading integrated lifestyle real estate group and a member of TCC Group, with the focus on hospitality, lifestyle destinations, and commercial workspaces.  Driven by the philosophy of “Building a Better Future,” AWC strives to grow and expand beyond the norms with a diverse array of quality projects, providing responsible and sustainable solutions for all our stakeholders. The company has two main businesses. Hospitality business managed by top hotel executives of world-renowned hotel brands such as Marriott, The Luxury Collection, InterContinental, Okura, Banyan Tree, Hilton, Sheraton, and Melia, and Commercial properties whose projects include 1) Retail and Wholesale such as lifestyle travel destinations, community shopping malls, community markets, and wholesale business real estate. Popular real estate projects consist of Asiatique the Riverfront Destination, Gateway at Bangsue, Phenix, and Tawanna Bangkapi, and 2) Commercial buildings including the famous ‘The Empire’ and Athenee Tower located in Bangkok’s central business district. AWC is committed to integrating its sustainability strategy in every part of its operations to create long-term sustainable value for all stakeholders. The sustainability strategy consists of three key pillars: Better Planet, Better People and Better Prosperity, while the framework has created numerous long-term initiatives including the reConcept, The GALLERY and other projects.

Source

Bangkok, Thailand, September 20, 2024 / TRAVELINDEX / Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real-estate group, has marked a global phenomenon by magnificently launching “EA” Rooftop at The Empire. This new iconic landmark destination of Thailand brings together world-class top cuisine, including “Nobu Bangkok”, the highest Nobu restaurant in the world and “EA CHEF’S TABLE” offering three Michelin-starred chefs experiences, and “EA Gallery”, a statement collection of leading restaurants and cafes. This will attract Thais, travelers, and food enthusiasts to experience this world-class lifestyle destination and a must-visit on Bangkok’s largest and highest lifestyle rooftop, boasting breathtaking 360-degree views of the city skyline and the Chao Phraya River, day and night. Located at “The Empire,” AWC’s flagship lifestyle office building in the strategic location of the Sathorn business district, “EA” is distinctively designed under the concept “Celebrating The World’s Newest Horizon,” redefining the food and tourism landscape of Thailand. This strengthens Bangkok as a premier destination for culinary and lifestyle experiences.

• “EA” elevates Bangkok’s dining scene to new heights, bringing the world’s top cuisine to the ultimate luxurious dining and lifestyle experiences atop the city’s most stunning rooftop, where unparalleled 360-degree views of the Bangkok skyline combined with the mesmerizing curve of the Chao Phraya River, both day and night.
• Partnering with culinary legend Chef Nobu Matsuhisa, “EA” launches “Nobu Bangkok” in Thailand, which also holds the title of the highest Nobu restaurant in the world.
• “EA” introduces the highest chef’s table experience in Thailand at “EA CHEF’S TABLE” by 3 Michelin-starred chefs. This unique dining experience includes the world’s first rooftop Thai restaurant by Michelin-starred Chef Ton; Chef Vicky’s first overseas venture, renowned for its modern Chinese cuisine with a French twist; and the contemporary classic Italian fine-dining restaurant by Chef Paulo.
• This shines a spotlight on Bangkok and Thailand to the global stage as premier destinations for culinary and lifestyle experiences.

Mrs. Wallapa Traisorat, Chief Executive Officer and President of Asset World Corp Public Company Limited, stated, “Today, AWC is extremely delighted to officially launch ‘EA’ Rooftop at The Empire, a lifestyle destination and AWC’s flagship project.  Encompassing over 10,000 square meters, it iconizes a new landmark for Thailand, bringing world-class food and lifestyle experiences to the tourism capital of Bangkok. We have partnered with cafes, restaurants, legendary chefs, and Michelin-starred chefs to create an unforgettable dining experience through sophistications, refined decorations, and unparalleled panoramic views of Bangkok from above. AWC is confident that ‘EA’ will become a new F&B Rooftop Destination phenomenon, culminating a must-visit for both Thais and international travelers. This supports tourism in Thailand and redefines Thai food and beverage landscape globally, aligning with the company’s mission to sustainably create a new standard and opportunities for Thai real estate and tourism industries. Finally, I would like to thank our key partner, Bangkok Marriott Marquis Queen’s Park for supporting this project and managing operations and services in most restaurants at ‘EA’ ”

 Nobu Bangkok, The World’s Highest Nobu Restaurant

“Nobu Bangkok” is the highest Nobu restaurant in the world, spanning three floors, including the rooftop of “The Empire.” It offers an extraordinary dining experience that blends traditional Japanese culinary arts with Peruvian food influences by the legendary Chef Nobu Matsuhisa. The breathtaking panoramic views of Bangkok, both day and night, add to the upscale dining journey like no others. The exceptional service and unique menu by Chef Nobu showcase his excellence in culinary, complemented by stunning design by the world-renowned Rockwell Group, inspired by both Thai and Japanese aesthetics, to deliver a distinct and unforgettable dining moments.

“EA CHEF’S TABLE” a collection of restaurants by Michelin-starred chefs

Located on the 56^th  floor of “The Empire,” “EA CHEF’S TABLE” unites three exceptional restaurants, each showcasing a unique cuisine led by Michelin-starred chefs. As the highest chef’s table experience in Thailand, it offers unparalleled food and beverage experiences against the backdrop of panoramic views of Bangkok, from day to night. It comprises:”

“Le Du Kaan”: A Journey Through the Seasons of Thai Culture and Cuisine 

“Le Du Kaan”, helmed by Michelin-starred Chef Ton, Thitid Tassanakajohn, is the world’s first rooftop Thai restaurant by Michelin-starred chef. It offers a menu that blends contemporary Thai cuisine with unique storytelling, transforming each dish into a celebration of rich culture and exceptional local ingredients. The ingredients, directly sourced from Thai farmers and fishermen, are presented in a dramatic, and art-like setting. The venue includes diverse dining areas from casual dining area, chic indoor lounge, a vibrant outdoor bar, to a large outdoor terrace, making it the perfect spot to watch the sunset over Bangkok.

Chef Ton, Thitid Tassanakajohn, stated, “I am delighted to be part of ‘EA’ where our journey of Le Du has now evolved into Le Du Kaan in this prestigious location alongside other leading Michelin-starred chefs. This mind-blowing view of Bangkok skyline and the magnificent rooftop settings create exceptional culinary experience – a true celebration of Thai cuisine and its endless possibilities. We are proud to offer a fresh perspective on our dishes at Le Du Kaan such as ‘Hot Pot Stirred Fried Beef Basil’, delivering an exclusive experience like no other.”

“K by Vicky Cheng”: A Masterpiece of Contemporary Chinese Cuisine and Chef Vicky’s First Overseas Restaurant

Savor the exquisite flavors of contemporary French-style Chinese cuisine by Michelin-starred Chef Vicky Cheng at “K by Vicky Cheng.” Chef Vicky’s first overseas restaurant offers an unparalleled contemporary Chinese dining experience, blending traditional flavors with French culinary techniques. Inspired by the ancient wisdom of the 24 solar terms of the Chinese calendar, the menu reflects seasonal changes and highlights the best ingredients each season has to offer. The restaurant’s interior features a distinctive design with deep burgundy hues and Chinese art, paying homage to the legacy of the past while embracing the modernity of the present. The qilin motif, symbolizing longevity and prosperity, adds a unique touch to the elegant setting.

Chef Vicky Cheng stated: “I am truly honored and delighted to be part of this new chapter at ‘EA’ at the Empire, right in the heart of Bangkok with its most spectacular and breathtaking view. This is my first international venture, as I firmly believe in pushing boundaries while embracing the refined taste of Thai people alongside Chinese cuisine as an integral part of their lifestyle. Through my passion and creativity, my every newly curated dish will tell a story of flavor, joy, culture, and the connection between Thai and Chinese cuisines. I am confident that ‘K by Vicky Cheng’ will take the culinary experience to the new heights for everyone”

“Sartoria by Paulo Airaudo”: An Alluring Fine Dining Italian Experience Redefined

Sartoria by Paulo Airaudo redefines classic Italian cuisine into a contemporary style, offering meticulously crafted dishes by multi-Michelin-starred Chef Paulo Airaudo. Featuring the finest seasonal ingredients sourced from local producers in Thailand, the menu embodies upscale and high quality while blending classic Italian heritage with the charm of Tuscany. The sophisticated yet warm atmosphere is reflected in the interior design, which contrasts deep brown tones with calming blue hues, celebrating Italian heritage with a friendly yet refined touch. Guests can enjoy panoramic night views of Bangkok from The Empire and witness the art of cooking up close through an open kitchen. Sartoria is set to open in the fourth quarter of 2024.

Chef Paulo Airaudo stated: “I am thrilled to share an adventure to Bangkok’s latest gastronomy scene and my first restaurant in Southeast Asia, where I have brought together an amazing team to share my vision for Italian fine dining experience to Thai and international food connoisseur from around the world. ‘EA’ at the Empire offers us limitless possibilities to create, progress and challenge us to go beyond traditional European cuisine and explore new horizons. “I could not imagine a better place in the world to realize this vision than here, where my food meets the Bangkok sky and my creations contribute to a truly memorable experience. I look forward to welcoming everyone to this latest iconic world-class destination in Thailand.

“EA Gallery”: A Lifestyle Destination with Unparalleled Views

“EA Gallery,” located on the 55^th floor of “The Empire,” has been open for visitors since early 2024 and has become a popular destination for tourists. It offers a diverse selection of food, beverages, and entertainment from restaurants, cafes, and bars with breathtaking panoramic views of Bangkok. This dynamic space includes the world’s highest renowned cafe, % Arabica, where visitors can enjoy the crisp aroma of  coffee against a breathtaking backdrop; 手qraft, the one of a kind ‘oriental brunch’ experience by Peace 和 Oriental Teahouse; Onggi, is where you can enjoy Hanjeongsik, a Korean Table d’hôte experience and explore the marriage of Thai ingredients and traditional Korean fermentation practices, while Invitation Only is  a secret speakeasy sky high bar to enjoy the stunning views of Bangkok and classic international music from the ’80s, ’90s, and 2000s, brought to you by the team from The Cassette Music Bar.

Celebrate Thailand’s new iconic landmark and experience extraordinary dining amidst the fascinating beauty of Bangkok and the Chao Phraya River at “EA,” now officially open.

About Asset World Corp Public Company Limited
Asset World Corp Public Company Limited (AWC) is Thailand’s leading integrated lifestyle real estate group and a member of TCC Group, with the focus on hospitality, lifestyle destinations, and commercial workspaces.  Driven by the philosophy of “Building a Better Future,” AWC strives to grow and expand beyond the norms with a diverse array of quality projects, providing responsible and sustainable solutions for all our stakeholders. The company has two main businesses. Hospitality business managed by top hotel executives of world-renowned hotel brands such as Marriott, The Luxury Collection, InterContinental, Okura, Banyan Tree, Hilton, Sheraton, and Melia, and Commercial properties whose projects include 1) Retail and Wholesale such as lifestyle travel destinations, community shopping malls, community markets, and wholesale business real estate. Popular real estate projects consist of Asiatique the Riverfront Destination, Gateway at Bangsue, Phenix, and Tawanna Bangkapi, and 2) Commercial buildings including the famous ‘The Empire’ and Athenee Tower located in Bangkok’s central business district. AWC is committed to integrating its sustainability strategy in every part of its operations to create long-term sustainable value for all stakeholders. The sustainability strategy consists of three key pillars: Better Planet, Better People and Better Prosperity, while the framework has created numerous long-term initiatives including the reConcept, The GALLERY and other projects.

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Ho Chi Minh City, Vietnam, September 5, 2024 / TRAVELINDEX / The 18th International Travel Expo Ho Chi Minh City (ITE HCMC 2024) has officially opened at the Saigon Exhibition and Convention Center (SECC) under the theme “Sustainable Tourism – Creating the Future.” This event gathers over 400 companies from 50 countries and territories, presenting new experiences and opportunities for collaboration within the tourism sector.

Organized by the Vietnam National Administration of Tourism and the Ho Chi Minh City Department of Tourism, with guidance from the Ministry of Culture, Sports, and Tourism, the expo is coordinated by the Ho Chi Minh City Tourism Promotion Center, CIS Vietnam Company, and Le Bros Company.

ITE HCMC’s influence extends beyond tourism, significantly impacting local economies. The arrival of international visitors and business professionals boosts local spending on accommodations, dining, and transportation. Moreover, promoting Vietnam as a travel destination can lead to a sustained increase in tourist arrivals, benefiting local businesses and creating job opportunities across various sectors.

Featuring prominent organizations and businesses globally, ITE HCMC 2024 has become a central hub for the tourism industry. Attendees can discover new tourism products, unique services, and the latest trends in the sector.

As the sole expo in Vietnam with an international buyer program, ITE HCMC 2024 welcomes 220 high-quality international buyers from 45 countries and territories. The event aims to facilitate over 8,000 business meetings, fostering direct B2B interactions between global and Vietnamese tourism enterprises.

The Hosted Buyer Program is strategically crafted to attract Product Managers specializing in leisure, corporate, MICE, luxury, and special interest travel from leading global companies, significantly enhancing inbound tourism to Vietnam.

The Hosted Buyer Program is vital to ITE HCMC’s mission to promote Vietnam as a premier travel destination. By connecting international buyers with local tourism stakeholders, the program showcases Vietnam’s rich cultural heritage, stunning landscapes, and unique travel experiences. This initiative is crucial for positioning Vietnam as a top choice for global travelers, ultimately driving economic growth and enhancing the country’s international tourism profile.

Samui, Thailand, September 12, 2024 / TRAVELINDEX / BWH Hotels, the global hospitality enterprise comprising WorldHotels, Best Western® Hotels & Resorts, and SureStay® Hotels, is celebrating a major milestone in its expansion strategy in Thailand with the opening of the Best Western Chaweng Samui, the brand’s inaugural property on this popular Thai resort island.

Nestled in the center of Chaweng, Koh Samui’s liveliest tourist district, surrounded by shops and restaurants and a short walk from the soft sands of Chaweng Beach, the Best Western Chaweng Samui is perfect for families, couples, and adventure seekers who want to immerse themselves in the upbeat atmosphere of this vibrant destination.

Featuring 67 contemporary rooms and suites with modern amenities, guests can unwind in the hotel’s indoor swimming pool, and savor international cuisine at the all-day dining restaurant. The property’s central location also puts travelers on the doorstep of Chaweng’s many attractions and activities, from daytime relaxation on Chaweng Beach to sensational shopping, world-class wellness options, cultural discoveries, and Koh Samui’s famous nightlife. Samui International Airport is a 10-minute drive away and transfers can be arranged with the hotel.

“We are delighted to announce the opening of the Best Western Chaweng Samui, which puts guests in the heart of this popular tourist island. Koh Samui is one of Thailand’s most iconic destinations – a tropical jewel that blends laidback beachfront charm with an upbeat vibe. This new opening reflects our commitment to bringing our brand’s quality standards and service to guests across Asia,” said Olivier Berrivin, Vice President – APAC, BWH Hotels.

With the opening of the Best Western Chaweng Samui, BWH Hotels now offers 21 hotels and resorts across Thailand, with locations in key cities such as Bangkok to resort destinations like Koh Samui, Phuket, Pattaya, Hua Hin, and emerging areas including Buriram and Prachinburi.

To book your stay with BWH Hotels in Asia, please visit bestwesternasia.com.

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Bangkok, Thailand, August 22, 2024 / TRAVELINDEX / For the first time, the Pacific Asia Travel Association (PATA) will hold a media conference at the Foreign Correspondents Club of Thailand (FCCT) to share its travel outlook for the region and establish new channels of communication with the world’s leading publications and broadcasting outlets. The event will kick off PATA Travel Mart 2024 (PTM 2024) to be held at the Queen Sirikit National Convention Center (QSNCC) in Bangkok between August 27-29.

Now in its 47th edition, PATA Travel Mart is one of Asia Pacific’s longest-standing international travel trade exhibitions. This year marks the 25th anniversary of PATA’s establishment in Thailand, adding to the event’s significance.

In addition to the Travel Mart, the event also includes:

– The PATA Youth Symposium & Career Fair to be held at Dusit Thani College on August 27
– The PATA Knowledge Forum at QSNCC on August 27
– The PATA Gold Awards Lunch and Awards Presentation hosted by Macao Government Tourism Office on August 28

Based in Bangkok, the FCCT is Southeast Asia’s premier club of foreign journalists comprising senior editors and reporters for BBC, CNN, the New York Times, The Economist, Nikkei Asian Review, the Singapore Straits Times, Bernama, Xinhua and many more.

“It is very important for PATA and the Asia Pacific travel and tourism industry to reach out to global media, as the industry in the region has still not fully recovered from the COVID-19 pandemic. The operating environment, while generally positive, is still marked by pockets of turbulence. PATA is well placed to be a part of the solution, which makes it very critical at this juncture to take our message to a wider audience,” said PATA CEO Noor Ahmad Hamid.

Mr Hamid said the establishment of this important channel of communication has been long overdue.

“I believe global media can play a very positive role in helping us reach decision-makers at the highest levels in both the public and private sectors. Sharing PATA’s rich knowledge-base on regional issues and trends, plus toolkits of policy prescriptions on topics such as sustainability and technological change, will help many of the influential consumer, business and economic media better understand the challenges facing the travel and tourism sector and upgrade the quality of their coverage,” he added.

He noted that in addition to the media conference, PATA has invited the FCCT members to register for PTM 2024 and attend both the opening ceremony and the PATA Gold Awards Lunch and Awards Presentation. They have also been allowed access to the trade show floor to network with the PTM buyers and sellers on condition they do not interrupt the business sessions.

Mr Hamid thanked the PATA Executive Board and Board for supporting this important strategic communications move, especially PATA Chair Peter Semone. A special thanks is also due to the Sanya Tourism Board for agreeing to host the media briefing at the FCCT.

He said the link with the FCCT will also help raise PATA’s profile in the region and give value-added benefits to PATA membership.

“Both the FCCT and PATA are based right here in Bangkok. Therefore it makes sense for us to forge a win-win partnership, using PTM 2024 as a launchpad. We hope to hold many more events at the FCCT in future. PATA members visiting Bangkok are also welcome to hold media events at the FCCT, which PATA will be happy to coordinate.”

He expressed hope that the event will add to the overall success of the PTM 2024.

About PATA
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research, and innovative events to its member organisations, which include government, state and city tourism bodies; international airlines and airports; hospitality organisations, and educational institutions, as well as youth members across the world. The PATA network also embraces the grassroots activism of the PATA Chapters and Student Chapters, who organise numerous travel industry training programmes and business development events across the world. Thousands of travel professionals belong to the 31 local PATA Chapters worldwide, while hundreds of students are members of the 15 PATA Student Chapters globally. The PATAmPOWER platform delivers unrivalled data, forecasts, and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has an official office in Beijing. Visit www.PATA.org.