Category: Latest Travel News

Shanghai, China, February 22, 2025 / TRAVELINDEX / ITB China is excited to announce EGYPTAIR as the Official Partner Airline of ITB China 2025, taking place from May 27–29 in Shanghai. This partnership aims to boost Egypt’s visibility as a prestigious travel destination and strengthen its presence in the Chinese outbound travel market, with EGYPTAIR facilitating seamless connectivity for Chinese travelers.

As part of its strategic collaboration with ITB China 2025, EGYPTAIR will showcase Egypt’s tourism potential and its growing air connectivity to the Chinese market. These efforts align with Egypt’s broader goal of strengthening economic ties, trade and tourism exchange with China, supporting the recovery of both the tourism sector and business travel.

Egypt is renowned for its rich cultural heritage, iconic landmarks, and stunning natural attractions, such as the Red Sea and Sinai beaches, which attract many Chinese travelers seeking unique cultural experiences. As part of its growing efforts to strengthen its bonds with the Chinese market, EGYPTAIR is expanding its network to meet the rising demand for travel between Egypt and China.

“This is our third participation at ITB China, and we are delighted to return and announce EGYPTAIR’s role as an Official Partner Airline of this year’s event. China represents a key market for us, given its large population and high passenger volume. Expanding our presence in China remains a top priority for EGYPTAIR. We are dedicated to accelerating our growth in China, fostering stronger cooperation, and promoting deeper cultural exchanges between Egypt and China.” Capt. Mohamed Elyan, CEO EGYPTAIR AIRLINES.

The airline currently operates approximately 18 weekly flights connecting Egypt to major Chinese cities, including Beijing, Shanghai, Guangzhou, and Hangzhou. In response to the increasing demand, EGYPTAIR is working to expand direct flights to key city hubs and improve service quality, ensuring a comfortable travel experience for Chinese passengers.

The EGYPTAIR stand will showcase the airline’s strong presence in the market. In collaboration with Chinese travel agencies, EGYPTAIR aims to promote Egypt as a prestigious travel destination, providing a unique opportunity for domestic tourism experts to connect and explore growing travel options between Egypt and China. EGYPTAIR will also feature a lucky draw and presentations, showcasing Egypt’s rich history, cultural diversity, and its expanded services to key Chinese cities.

EGYPTAIR’s expansion in China and its partnership with ITB China in 2025 underscore the airline’s commitment to meeting the growing needs of Chinese travelers and promoting Egypt as a prominent global destination.

About EGYPTAIR
Established in 1932, EGYPTAIR is one of the world’s pioneering airlines, the 7th IATA member, and a member of Star Alliance. With over 1,200 weekly flights from Cairo International Airport, EGYPTAIR serves more than 70 destinations across Africa, Europe, the Middle East, the Far East, and North America. Through Star Alliance’s extensive network, EGYPTAIR connects to over 1,200 global destinations.

About ITB China
ITB China 2025 will take place from 27 to 29 May in the Shanghai World Expo Exhibition & Convention Center. ITB China is the leading B2B exclusive travel trade show focusing on the Chinese travel market, bringing together hand-selected top buyers with industry professionals from all over the world. The show provides various networking events and a unique state-of-the-art matchmaking system to maximize business opportunities. The ITB China Conference takes place in parallel with the show and is co-organized by the leading conference organizer TravelDaily.

About ITB Global Brand Family
For more than 50 years the name ITB has stood worldwide for the travel industry knowledge 365 days a year, networking and trendsetting events – in a virtual, in-person, or hybrid format alike. As the travel industry resurges, the ITB brand family is among the first to come back to offering on-site in-person events. ITB Berlin, the world’s leading B2B trade show for the travel industry, will take place in Berlin from March 4 to 6, 2025. ITB China, the premier marketplace for China’s travel industry, is scheduled for 27 to 29 May 2025, in Shanghai. ITB India will be held in Mumbai from September 2 to 4, 2025. ITB Asia will take place in Singapore from October 15 to 17, 2025, covering the broader regional market.

Source

Nusa Dua, Bali, Indonesia, February 22, 2025 / TRAVELINDEX / The Westin Resort Nusa Dua, Bali is delighted to announce the appointment of Marco Di Pasquale as its new Hotel Manager. With over 25 years of experience in the global hospitality industry, Marco brings a wealth of expertise in luxury hotel operations, innovative food & beverage concepts, and an unwavering commitment to wellness-driven hospitality.

Born and raised in Italy’s renowned Falerno wine region, Marco’s passion for culinary excellence began at an early age. His career took off under the mentorship of world-renowned Michelin-starred chefs such as Giorgio Locatelli, Alain Ducasse, and Gordon Ramsay, shaping his deep understanding of fine dining and restaurant management. From Italy to Australia, the Middle East to Asia, he has played a pivotal role in launching and managing some of the world’s most distinguished hotel dining experiences, including Hassler Hotel Rome, St. Regis Abu Dhabi, Conrad Seoul, and Conrad Manila.

Most recently, Marco was the Director of Operations at Conrad Manila, where his leadership contributed to the hotel’s most successful years since its opening in 2016. Now, with his appointment at The Westin Resort Nusa Dua, Bali, he is eager to continue elevating guest experiences, blending his expertise in wellness, gastronomy, and exceptional hospitality.

Sander Looijen, General Manager of The Westin Resort Nusa Dua, Bali, shared his enthusiasm about Marco’s arrival:

“Marco’s extensive background in luxury hospitality and his passion for wellness and culinary innovation make him the perfect fit for Westin. His leadership will further enhance our commitment to well-being, ensuring that every guest experiences our signature pillars—Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well. We look forward to an exciting new chapter with Marco at the helm.”

With Marco’s vision and expertise, The Westin Resort Nusa Dua, Bali will continue to offer meaningful wellness experiences, world-class culinary offerings, and an elevated stay that inspires guests to feel their best.

About The Westin Resort Nusa Dua, Bali
The Westin Resort Nusa Dua, Bali enjoys a prime beachfront location within an exclusive enclave on the island’s southern shores. With 432 modern rooms, it is a place where guests can be at their best and experience total renewal. Exciting dining venues anticipate global tastes with delicious cuisines and healthy Eat Well menu options. There is a choice of swimming pools, award-winning Heavenly Spa by Westin for relaxation, WestinWORKOUT® to stay in shape and little ones get to play at the Westin Family Kids Club. The adjacent Bali International Convention Centre provides comprehensive meeting resources with space for up to 10,000 delegates. The resort caters to the needs of leisure and business travellers alike with exceptional services and facilities to match.

About Westin Hotels & Resorts
Westin Hotels & Resorts, hospitality’s global leader in well-being for more than a decade, empowers guests to transcend the rigors of travel while on the road through the brand’s Six Pillars of well-being: Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well. At more than 230 hotels and resorts in 40 countries and territories, guests can experience wellness offerings that include the brand’s iconic and award-winning Heavenly® Bed, TRX fitness equipment in the signature WestinWORKOUT® Fitness Studios, delicious and nutritious menu offerings on their Eat Well menu, and more. For more information, please visit www.westin.com and stay connected on Twitter, Instagram, and Facebook. Westin is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition.

Source

Bangkok, Thailand, February 16, 2025 / TRAVELINDEX / The Tourism Authority of Thailand (TAT) officially launched ASEAN + India Shoppers in Thailand 2025, building on the success of last year’s inaugural campaign. This initiative aims to strengthen Thailand’s reputation as a premier shopping and cultural tourism destination, targeting tourists from ASEAN countries and India with exclusive offers and immersive experiences.

Ms. Thapanee Kiatphaibool, TAT Governor, stated: “We are thrilled to bring back the ASEAN + India Shoppers in Thailand campaign. Aligned with the government’s 5 Must-Do Experiences in Thailand initiative, this campaign highlights Thai strengths through cuisine, locally crafted goods, and unique products. Collaborating with retailers of all levels, we feature Thai food, souvenirs such as aromatherapy items, traditional snacks, dried fruits, and fashion and accessories by Thai artisans. This not only boosts tourism but also supports local communities and small enterprises.”

Running from 1 March to 31 May 2025, the campaign celebrates Thailand’s vibrant culture, exceptional products, and renowned hospitality through partnerships with leading retailers such as King Power International (including Multiply by Eight (X8) and Firster), Central Group (featuring Central Pattana, Central Department Store Group under Central Retail, Central Food Retail), The Mall Group (featuring Gourmet Market), One Bangkok, Erb, Ginger Farm Kitchen, Gaysorn Village, Bissin, Satta Farm, Big C Supercenter, CP AXTRA, and Thai Air Asia.  

Over the course of three months, the campaign offers ASEAN and Indian tourists shopping and dining privileges valued between 500 and 3,000 Baht. Visitors can participate by scanning a QR code upon arrival in Thailand or visiting aseanindiashoppers.com to answer questions about the “5 Must-Do Experiences” in Thailand.

Discounts can be redeemed at luxury malls, local markets, and speciality shops across Bangkok and all regions of Thailand. Participants can explore Thai fashion, discover lifestyle brands, shop for authentic local products, and enjoy delectable Thai cuisine.

The campaign leverages the travel convenience of ASEAN and Indian tourists, with flight times averaging just two to four hours. ASEAN visitors have a high repeat rate (72.26%), while the Indian market continues to grow, supported by Thailand’s Free Visa initiative and strong air connectivity.

TAT anticipates the campaign to generate an economic impact exceeding 180 million Baht. Beyond revenue, the campaign aims to enhance global awareness of the Amazing Thailand brand, targeting over 1 million impressions worldwide.

ASEAN and Indian tourists are forecasted to play a critical role in revitalizing Thailand’s economy in 2025, contributing an estimated 11 million and 2.3 million arrivals, respectively. TAT envisions this campaign as a cornerstone in driving economic growth through shopping, cultural tourism, and sustainable practices.

Source

Sussex based representation company Travel Promoters has been appointed as the UK Sales & Marketing representative for The Cocoon Collection, expanding its portfolio into the Indian Ocean Islands including the magnificent Maldives archipelago and the exotic spice islands of Zanzibar, just off the coast of Tanzania. Umlingo Travel PR will also work in close collaboration with Ailsa Tavares and her team, supporting their efforts with both consumer and trade PR to further elevate the brand.

“We look forward to working with Ailsa and her Travel Promoters team as well as Claire Roadley from Umlingo Travel PR to showcase our collection to a broader audience in the UK and beyond. Their expertise and reputation within the travel industry, together with our shared commitment to sustainable tourism, makes for a perfect partnership.  We look forward to building new and nurturing our current relationships with the trade.”  said Attilio Azzola, Founder and Corporate Sales Director for the Cocoon Collection.

The Cocoon Collection boasts six stunning resorts, each offering unique experiences that blend contemporary design and warm hospitality with local culture and natural beauty.

• Cocoon Maldives: The first design hotel in the Maldives. The resort offers 60 Overwater Villas & Suites, 90 Beach Villas, three restaurants and two bars, with décor by LAGO, an award-winning Italian designer.
• You & Me Maldives: A private, naturally chic Adults Only destination, perfect for couples seeking a secluded and romantic island getaway. The resort offers 99 Overwater Villas and 10 Beach Suites with a choice of 5 restaurants including the renowned H2O Underwater Michelin Star Chef branded Restaurant.
• Joy Island: A fitting name for this fun-focussed island, particularly popular with young couples and families looking for a wide range of activities and entertainment. Featuring 91 rooms on the beach and a further 60 rooms Overwater in the lagoon, just 40 minutes by speedboat from Velana Airport. A fully supervised kids club ensures parents can enjoy some down time, as well as enjoy a bit of diving, padel tennis or pampering in the Oasis spa!
• Pongwe Island is an Adult Only private island off the coast of Zanzibar with just five villas (including the Luxury Sultan Villa) and a gourmet restaurant. It has a strong eco-focus and is fabulous for a detox escape.
• Gold Zanzibar: Located in the north-west side of Zanzibar, fringing the fine white sandy beach of Kendwa, this 5-star resort offers 64 rooms and suites, with 8 villas with private plunge pools and butler service. Kendwa beach is not affected by the tides and seaweed, allowing Gold guests to swim and enjoy nearby water sports all day. Undoubtedly one of the best beaches in East Africa, with sublime sunsets!  Guests can enjoy a choice of two restaurants, two bars as well as a spa and gym.
• Bawe Island: Launched in July 2024, Bawe is the first “one island, one resort” in Zanzibar with four à la carte restaurants, with “dine around” concept. It has real “wow” factor, spanning over 30 hectares with 70 exclusive villas, each featuring a private pool and butler service, just 15 minutes by speed boat from ancient and fascinating Stone Town.

“Across our portfolio luxury is always a given!  But what sets out partner properties apart is how they raise the bar when it comes to personalised service, authenticity, personality and a general ethos for sustainable tourism that supports both conservation and communities.  Most of our properties are independent and family-owned, which is why The Cocoon Collection is such a seamless fit, with one of its key drawcards being the forty plus years of history and passion invested by the Azzola family.”  said Ailsa Tavares.

The Azzola family is committed to giving back where its properties operate.  The Sofia Luna Azzola Foundation was founded in Zanzibar in 2016 and works alongside other NGOs to support local schools and orphanages.  Since 2019, the foundation, in collaboration with generous guests, supporters and volunteers, is proud to have built a new kindergarten, a primary school and a sporting centre in Kendwa village.  In the Maldives, The Cocoon Foundation was also set up in 2022 to support neighbouring communities of the Lhaviyani and Raa atolls.

Travel Promoters operates as an extension of some of Africa and The Indian Ocean islands’ most iconic hotels and lodges – calling on tour operator product managers, training and supporting travel agents to ensure they have all the knowledge and tools needed to book their clients into properties that are packed with personality! Images, rate and fact sheets are available now in the TP trade room.

Source

Victoria, Seychelles, February 18, 2025 / TRAVELINDEX /Today marks the launch of “My Journey – Life and Politics,” a compelling new book by political figure Alain St. Ange. The work chronicles the political evolution of Seyc helles, spanning from the nation’s early political formation, through the infamous Coup d’Etat, the transformative years leading up to independence, and the dramatic changes leading into the Third Republic.

In this detailed account, St. Ange provides unprecedented revelations about the events leading to the 1977 Coup, shedding light on previously undisclosed letters and insider information. The book reflects St. Ange’s dedication to unveiling the complex history of Seychelles’ political landscape, which he meticulously pieced together after years of archival research and interviews with key figures.

The launch event was attended by several members of the media, but the absence of the Seychelles Broadcasting Corporation (SBC) has raised eyebrows. The SBC’s decision not to cover the event has sparked speculation and raised concerns about media independence, especially as St. Ange is now a political candidate in the upcoming elections. This has led to discussions around the right to free speech and the role of media in Seychelles’ political discourse.

“My Journey – Life and Politics” is not only a personal memoir but a significant contribution to understanding the intricate political history of Seychelles, making it an essential read for anyone interested in the island nation’s past, present, and future.

Source

Zanzibar, Tanzania, February 18, 2025 / TRAVELINDEX / Bawe Island by The Cocoon Collection, the only 5-star resort in Zanzibar boasting the exclusive formula “one island, one resort”, continues its path of environmental enhancement with a new initiative dedicated to the protection of the ecosystem.

In collaboration with the government of Zanzibar, a new marine reserve has been established which encompasses the entire coast of Bawe Island, to preserve the magnificent coral reef and rich fish population, ensuring the biodiversity and the vitality of the underwater ecosystem for future generations.

The new Changuu-Bawe Marine Conservation Area prohibits fishing in the protected area, allowing the wonderful reef to flourish undisturbed to encourage repopulation. This approach not only protects marine life, but also promotes the natural balance of the ecosystem, allowing the barrier coral to regenerate and prosper.

 Attilio Azzola, Founder and Corporate Sales Manager of The Cocoon Collection, comments:
“Bawe Island is for us the realization of a dream: a place where luxury and sustainability meet in perfect balance, giving life to our fi rm commitment that goes far beyond the creation of the marine reserve. For years we have been working on several fronts to reduce our impact and enhance the environment that surrounds us. At Gold Zanzibar we have installed solar panels to produce clean energy and on the island of Bawe we have created the largest solar plant in Zanzibar. We use an advanced water desalination system, we recycle the wastewaters to reduce waste and we take care of the protection of the century-old turtles on Prison Island. This new initiative represents a step further in our vision of sustainable development, because we firmly believe that luxury and respect for nature can, and must coexist.”

In parallel with the protection of the marine environment, the project also includes the construction of modern and functional houses on the island for local fishermen. These houses, allocated with private boat docks, will allow fishermen to easily reach the areas of fi shing authorized off shore, outside the protected area. This model of coexistence between luxury tourism and sustainable development safeguards local traditions and contributes to the economic well-being of the community.

Located just a 15-minute boat ride from Stone Town, Bawe Island spans over 30 hectares of unspoiled nature and is an exclusive destination with 70 luxury villas, each with its own private garden, swimming pool and butler service with personal chef. For those seeking the ultimate in exclusivity, there is a 200m2 Sunrise Villa, whilst the majestic Sultan Palace spans an impressive 500m2 across two levels for up to 9 adults.

Guests of the resort can easily explore the wonders of Zanzibar, such as the forest of Jozani, ancient Stone Town and Prison Island and sensory spice tours – all of which combine beautifully with the thrill of a safari in Tanzania.  Bawe Island by The Cocoon Collection represents an exemplary model of how luxury can coexist with sustainability, offering its guests an exclusive refuge whilst actively contributing to the protection of the environment and the improvement of the quality of life of the local community.  Read more about sustainability on Bawe Island.

Source

Bangkok, Thailand, February 17, 2025 / TRAVELINDEX / In anticipation of the highly awaited third instalment of the HBO Original series The White Lotus, created by Mike White, three Anantara Thailand resorts have been officially announced as filming locations for the Emmy-winning series.

In a media release shared by Warner Bros. Discovery, three Anantara resorts — Anantara Lawana Koh Samui Resort, Anantara Mai Khao Phuket Villas, and Anantara Bophut Koh Samui Resort — were included as key settings for the fictional The White Lotus Thailand.

Anantara Bophut Koh Samui Resort: A Tropical Paradise on the Silver Screen
Set along the pristine shores of Bophut Beach, Anantara Bophut Koh Samui Resort is one of the island’s most iconic resorts. Multiple locations within the property are featured as The White Lotus Thailand, including the signature Thai-style lobby, security station and lush, tree-lined resort entrance, the employee parking lot and resort’s jewellery store.

Occupying a lush site that was once a coconut plantation, the resort’s spectacular landscaping — including lotus ponds and a spa garden — was designed by renowned architect Bill Bensley. With architecture inspired by Southern Thai heritage, the resort offers an authentic experience of true Thai hospitality on the island.

Anantara Lawana Koh Samui Resort: The Singing Bird Lounge
Situated on a peaceful stretch of private beach in Chaweng, Anantara Lawana Koh Samui Resort masterfully blends modern luxury with Samui’s rich cultural history. One of the most distinctive settings in The White Lotus Season 3 is the resort’s Singing Bird Lounge, a breathtaking treehouse-style bar nestled within the branches of a 120-year-old tree. Announced as a key filming location for the bar scene, the lounge offers panoramic ocean views and draws inspiration from the island’s famous bird-singing contests, a tradition that attracts thousands of spectators. As guests sip handcrafted cocktails at sunset, the melodies of Samui’s avian performers create an unforgettable atmosphere.

Anantara Mai Khao Phuket Villas: The Wellness Sanctuary, Spa & Belinda’s Room
Also featured in Season 3, Anantara Mai Khao Phuket Villas has been designated as the setting for The Wellness Sanctuary, Spa, and Belinda’s Room. Nestled along the untouched shores of Mai Khao Beach in Phuket, this tranquil hideaway is renowned for its seclusion and luxury. With 183 villas and suites and an exclusive beachfront location, Anantara Mai Khao Phuket offers a setting of unparalleled privacy and sophistication—an idyllic backdrop for the unfolding drama of The White Lotus.

Filmed across locations in Thailand, The White Lotus Season 3 features the country’s breathtaking landscapes, rich cultural heritage, and stunning architecture to create a mesmerising setting for the series’ signature plot twists and social satire. Each of the featured Anantara resorts embodies the essence of Thai island life, from the serene beaches of Koh Samui to the hidden luxury of Phuket’s coastline.

The Lotus Awakening Escape Package
Guests looking to experience The White Lotus first hand can book The Lotus Awakening Escape package, a four-night Phuket and Koh Samui retreat that blends hedonism and mysticism to awaken the spirit and elevate a sense of well-being. Starting at THB 60,000++, the stay includes experiences at the three Anantara resorts featured on The White Lotus Season 3 and unique lotus-inspired activities that reveal the true heart of Thailand.

Anantara Bophut Koh Samui Resort
– Luxury accommodation for two guests
– Full day ‘Passage of the Lotus’ experience for two, including lotus folding class, guided prayer at the resort’s spirit house, visit to the Big Buddha and Wat Plai Laem temples, the Chaweng viewpoint experience, and visit to the Elephant Kingdom shelter
– The ‘Lotus Indulgence’ spa experience for two, including a lotus foot ritual, body massage with white lotus oil (90 minutes) and lotus petal tea with lotus seeds
– Anantara’s signature Designer Dining ‘Cocoon’ experience on the beach, with a lotus-inspired menu

Anantara Lawana Koh Samui Resort
– One themed cocktail per person at The Singing Bird Lounge
– Eight-course set dinner with whimsical, themed elements at Tree Tops Signature Dining

Anantara Mai Khao Phuket Villas
– Luxury accommodation for two guests
– Half-day guided ‘Phuket Exploration’ tour, including stops at a Muay Thai stadium in Patong, Phuket Big Buddha and attractions in and around Phuket Old Town
– The ‘Lotus Awakening’ spa ritual for two, including Chakra Crystal Balancing (90 minutes) and sound healing therapy
– One ‘Lotus Season’ dinner experience at La Sala
– One time cocktail at BUA Bar

About Anantara Hotels & Resorts
A luxury hospitality brand for modern travellers, Anantara has connected guests to genuine places, people and stories in some of the world’s most extraordinary destinations since 2001. Each Anantara embraces the surroundings and culture of its destination to create unforgettable memories for every guest. From city to sea and desert to jungle, Anantara delivers heartfelt, Thai-inspired hospitality at its over 50 hotels and resorts across Asia, Europe, Africa, the Middle East and the Indian Ocean.

About Minor Hotels
Minor Hotels is a global hospitality group operating over 560 hotels, resorts and residences in 58 countries, pursuing its vision of crafting a more passionate and interconnected world. As a hotel owner, operator and investor, Minor Hotels fulfils the needs and desires of today’s global travellers through its diverse portfolio of eight hotel brands – Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks and Tivoli – and a collection of related businesses. Minor Hotels is rapidly accelerating its global growth ambitions, aiming to add more than 200 hotels by the end of 2026. Minor Hotels is a proud member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, and participates in the GHA DISCOVERY loyalty programme.

Source

• 1924 Double Gold Buttery Chardonnay 2023

• 1924 Port Barrel Aged Pinot Noir 2020

• Three Finger Jack Rum Barrel Aged Red Blend 2020

Source

Palma de Mallorca, Spain, February 17, 2025 / TRAVELINDEX / Meliá Hotels International, Spain’s leading hotel company, continues its commitment to quality tourism with an expansion and repositioning plan focused on the premium and luxury segments.

New Openings

In Spain, Meliá began the year with the signing of a new hotel in Palma, further strengthening its presence in the Mallorcan capital. This will be the third INNSiDE by Meliá property in the city. Additionally, the company expects to announce new expansion projects in the coming months to enhance its portfolio, alongside the upcoming openings of ME Málaga (2025), Meliá Collection Ronda (2026), and Meliá Collection Cádiz (2026).

In Asia Pacific, Meliá is consolidating its leadership in Vietnam with 22 hotels open and another 5 in the pipeline, while reaffirming its interest in growing in Thailand and Malaysia.

Meliá Hotels International is also strengthening its presence and accelerating its expansion into new destinations, with its arrival in the Maldives set for 2025. Following the scheduled opening of Meliá Mahe in the Seychelles in 2026, the company is adding another project in the Indian Ocean, with the upcoming launch of a Meliá Amilla Fushi in the exclusive setting of the Maldives. This property will later be upgraded to meet the luxury standards of The Meliá Collection brand.

Mediterranean destinations continue to be a priority for the group, which has reaffirmed its leadership in Albania as the largest hotel company in the country, with 4 hotels open and 18 in the pipeline. Malta, with the opening of the ME Malta, and Greece, where the company will open the INNSiDE Elounda this year, will also be important destinations in the hotel company’s expansion. In the rest of Europe, Meliá is capitalising on its know-how in the bleisure segment with projects in Portugal and Italy.

Meliá also continues to focus on Caribbean destinations, with a strong commitment to the Dominican Republic and Mexico. In the case of the Dominican Republic, the company highlights the incorporation of new brands, such as the recent arrival of ZEL, as well as the development of new growth areas like Miches and Puerto Plata. In Mexico, following the latest opening of Meliá Casa Maya, the company is accelerating its growth and plans to increase its presence from seven to 13 hotels in two years, with a strong push for its luxury brand ME by Meliá and the opening of ZEL Sayulita in 2026.

Regarding destinations in the Americas, the hotel company has also emphasized its renewed growth commitment in Latin America. In 2024, it announced a strong expansion in Argentina with new openings in Buenos Aires and signings like the future Gran Meliá Ushuaia. Meliá is also focused on expanding its bleisure presence in Brazil, Peru, Costa Rica, and Colombia.

The Middle East will be a new growth hub, where, due to the tourism boost in destinations like Saudi Arabia, the company has increased its resources to support the growth it expects to announce soon in the region.

The Repositioning Strategy: a Key Lever for Strengthening Hotel Brands

Meliá Hotels International is committed to the repositioning and rebranding of its most important hotels as a central pillar for strengthening its brand strategy, differentiating products, improving profitability, and enhancing customer satisfaction. Over the past two years, the company has repositioned 40 hotels in its portfolio, with investments exceeding €400 million, both from its own funds and those of its partners.

In Spain, notable examples include the reopening of the Casa de las Artes Meliá Collection and Meliá Ibiza hotels in 2023. Between 2023 and 2024, 23 hotels have been repositioned with an investment of over €235 million.

One of Meliá’s most anticipated repositionings for this year is the Paradisus Fuerteventura, bringing the luxury brand Destination Inclusive to another of the Canary Islands’ paradisiacal locations.

The brand will also make its debut in Indonesia following the repositioning of one of the company’s most iconic hotels, the historic Meliá Bali, which marked the beginning of the company’s international expansion; at the end of the year, it will be relaunched as Paradisus Bali.

Maximizing Revenue Through Expansion

Already present in 13 of the 15 most visited countries in the world, the hotel company closed 2024 with 19 new hotel openings and expects to open at least 25 more in 2025. The company remains committed to both qualitative and sustainable growth, which will be key to its success this year. Currently, 64% of its portfolio consists of premium and luxury hotels, and 81% of its project pipeline is focused on these segments.

Gabriel Escarrer Jaume, Chairman and CEO of Meliá Hotels International, reiterated the company’s commitment to maximizing revenue through expansion, a luxury and repositioning strategy, and direct sales channels during a press conference held at Fitur, an international tourism fair in Spain. He highlighted that Meliá’s luxury brand hotels already account for 40% of the operating contribution, with a RevPAR growth of over 30%.

Source

Phuket has always been known for its breathtaking landscapes, vibrant nightlife, and rich culinary scene. However, the transformation of The House of Tin Baron into Terra has elevated the island’s luxury hospitality to an entirely new level. More than just a rebranding, this shift represents a profound evolution in how fine dining, ambiance, and exclusivity come together to create a destination unlike any other.

From its inception, formerly (The House of Tin Baron) was designed to be a refined dining destination, rooted in the history and culture of Phuket’s Sino-Portuguese heritage. But as the vision for the space matured, it became clear that the restaurant could be more than just a venue for exceptional cuisine—it could be a gathering place for the elite, a sophisticated space where people come together not only to dine but to engage, network, and celebrate life at its finest. Under the leadership of Deepak Ohri and Luxury Atelier Maison Happiness (LAMH), this vision was brought to life.

Terra emerged not just as a restaurant but as an exclusive, club-like experience where guests are part of something more than just a dining event. The rebranding focused on creating an environment where luxury, conversation, and gastronomy intersect in a seamless blend of sophistication and warmth. The ambiance was carefully curated to exude modern refinement while paying homage to the island’s cultural roots, blending contemporary elegance with historical charm. The interiors reflect a deep sense of place, yet transport guests into a world of exclusivity and indulgence.

A critical aspect of this transformation was the dining experience itself. With a Michelin-level executive chef at the helm, Terra presents an ever-evolving seasonal menu inspired by the best of Italian cuisine. Each dish is crafted from the finest locally and internationally sourced ingredients, ensuring that every bite is a testament to culinary excellence. But it isn’t just the food that sets Terra apart—it’s the precision of service, the attention to detail, and the ability to create deep emotional connections with guests that make the experience unforgettable.
The grand unveiling of Terra was one of the most highly anticipated events in Phuket’s luxury hospitality scene. It was a statement—a demonstration of what is possible when storytelling, branding, and world-class hospitality converge. The scale of the launch was unparalleled, with an elite team of industry professionals orchestrating every aspect to perfection. Exclusive collaborations with luxury brands, carefully curated guest lists, and a seamless fusion of hospitality and entertainment ensured that Terra became the most talked-about venue in Phuket within weeks of its debut.

The reception to Terra surpassed every expectation. The venue quickly gained recognition as Phuket’s most exclusive and sought-after dining experience, attracting high-profile clientele, international travelers, and a loyal base of repeat guests who appreciate the unique energy and sense of belonging that Terra fosters. Unlike traditional restaurants, Terra offers an immersive, social experience where guests don’t just dine—they engage, converse, and become part of a refined yet vibrant community.

From a business perspective, Terra has set a new standard for profitability in Phuket’s fine dining sector. Within months of its transformation, the restaurant surpassed revenue projections, achieved record-breaking per-guest spending, and redefined the financial potential of high-end hospitality in the region. The increase in revenue was driven not just by its exquisite dining offerings but by its ability to create exclusivity and demand, positioning itself as a must-visit for those who appreciate the finer things in life.

The driving force behind this remarkable transformation is Deepak Ohri, a pioneer in luxury hospitality and the visionary behind some of the world’s most extraordinary dining destinations. Through LAMH (Luxury Atelier Maison Happiness), Ohri has consistently pushed the boundaries of experiential luxury, crafting destinations that go beyond traditional hospitality to create something truly immersive and emotionally resonant. His expertise in branding, revenue optimization, and high-impact hospitality strategies played a crucial role in ensuring that Terra was not just a new restaurant but a landmark in Phuket’s evolving luxury scene.

LAMH’s involvement in Terra’s rebranding was more than just conceptual—it was strategic, ensuring that every aspect of the guest experience, from ambiance to service to revenue modeling, was optimized for long-term success. By leveraging LAMH’s deep understanding of customer psychology, high-net-worth lifestyle trends, and global luxury market dynamics, Terra was positioned not just as an outstanding dining establishment but as a transformative experience.

Today, Terra stands as a beacon of what modern luxury hospitality can achieve. It has redefined the standard for culinary excellence, ambiance, and social engagement in Phuket, creating a space where guests don’t just come to eat—they come to belong. It is a destination where every detail is intentional, every interaction is meaningful, and every experience is unforgettable.

As Terra continues to thrive, it is not just reshaping Phuket’s dining scene—it is setting a global benchmark for what is possible when visionary leadership, strategic branding, and uncompromising quality come together. In an industry that often follows trends, Terra is creating them.

Source